Without having a thorough understanding of what other businesses are doing, you are not going to be able to help your business move forward. It is important because brands need objectives to follow and channel their growth. For the same reason, having a comprehensive trademark search report is going to help you and guide you at choosing the best possible options. This will also guide you towards implementing strategies that are beneficial for the brand. Helping it resurface and gain the recognition it requires to take the lead. How important do you personally think it is to understand competitors methodologies?